Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.Initiate market research studies or analyze their findings.Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Consult with product development personnel on product specifications such as design, color, or packaging.Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Compile lists describing product or service offerings.Develop pricing strategies, balancing firm objectives and customer satisfaction.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
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